14 Jan

Miffy joins Tommy Hilfiger’s playground of prep in celebration of the 2023 Lunar New Year In a playful celebration of the Chinese zodiac’s year of the rabbit, the ever-iconic Tommy Hilfiger has teamed up with the ever-adored icon Miffy on a 50-piece capsule collection that seamlessly mixes Miffy’s minimalist design with the upbeat, modern style Tommy has encapsulated since their inception.

“This collaboration is a canvas for creativity that reflects our brand’s irreverent, optimistic spirit,” says Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The TOMMY X MIFFY collection is the perfect blend of playful- meets-prep!”

 TOMMY X MIFFY is a cheerful celebration of the new year, embracing the attributes of the rabbit in the Chinese zodiac: optimism, wit, and luck. The capsule collection situates Miffy within that playground of prep across men’s, women’s, and kid’s sportswear and accessories, all adorned with the character and designed in the classic Hilfiger hues of red, white, and blue. The collection is high-spirited and bold, while remaining sophisticated and modern – reimagined classics such as collegiate sweaters, baseball caps and varsity jackets prove to be ideal styles to merge with the beloved cartoon. 

Pieces sure to become classics include Miffy’s interpretation of a statement sweater: a soft-knit cropped polo-neck featuring a graphic of Miffy that fills the entire front of the piece and striped wrist cuffs. For those looking for something a bit more subtle, the collection offers a relaxed-fit denim jacket and jeans with a subdued lasered Miffy print. Another stand out is a classically Tommy all-American letterman jacket featuring embroidered Tommy logo and Miffy emblem with an added twist – a reversible side that reveals a cherry-red quilted option when you’re looking to brighten things up.

TOMMY X MIFFY captures the brand’s long-standing passion for collaborations with figures who have influenced – and continue to influence – generations while following in the long-running Tommy tradition of creating iconic styles at the intersection of classic and new. Offering a celebration of the classic American style the brand is known and loved for with a modern twist, TOMMY X MIFFY is a joyful, exciting way to kick off the new year.

The collection will be available beginning December 12th on tommy.com, at TOMMY HILFIGER stores worldwide and through select wholesale partners including, Zalora, Selfridges, Galeries Lafayette and KaDeWe.

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