13 Jan

Luxury house CHANEL has unveiled its COCO CRUSH 2024, a collection of expertly crafted jewelry that fuses strength with delicacy and simplicity with substantiality. The campaign features global superstars, including Blackpink member JENNIE, actress Amandla Stenberg, and for the first time actress Lucy Boynton, known for her roles in “Miss Potter,” “Bohemian Rhapsody,” “Murder on the Orient Express,” and “Barbie.”

The 2024 edition of the COCO CRUSH collection introduces new additions, including a single earring in white gold and mini bracelets available in yellow, white, or beige gold. These new pieces, both with and without diamonds, offer a modern twist on the classic bracelet designs. The highlight of these new creations is the innovative COCO TWIST clasp. This patent-pending feature is a rotating and invisible clasp that allows the bracelets to be easily secured with a simple twist, enhancing both the functionality and aesthetic appeal of the jewelry.

The COCO CRUSH SINGLE EARRING is a standout piece in the collection. Crafted in 18K white gold and featuring a quilted motif, this earring is a chic addition to any outfit, whether for a glamorous night out or as a touch of understated elegance for daily wear. Equally impressive is the COCO CRUSH BRACELET. This refined and endlessly stylish mini creation is available in 18K yellow gold, 18K white gold, or 18K beige gold. Customers have the option to choose between plain metal or diamond-studded designs. The bracelet’s simple turn clasp is both practical and elegant, ensuring ease of wear while maintaining the luxurious feel synonymous with CHANEL.

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